WHY MOST STARTUPS STRUGGLE
90%
of startups fail due to poor GTM, cash flow, or no market fit
70%
of VC-backed startups never return investor capital
<10%
of founders feel confident in their GTM strategy
12-18MO.
is the average time before hiring a commercial lead - often to late
You’ll be scored against the following key areas:
Positioning & Market Clarity
“Who is it for—and why should they care?”
GTM Execution
“What are you doing—and is it working?”
Strategic Alignment
“Is everyone on the same page?”
